A job that’s forever not just for life

This week, anyone who’s anyone in advertising has been basking in sunny Cannes at the International Advertising Festival.

As no one knows what advertising is anymore, which is not great advertising for advertising, the Festival is now called the International Festival of Creativity.

Take it from me, as I’ve been there done that, this is a very expensive occasion which may or may not be appropriate in these austere times.

More positively, these awards will transform some people’s lives. I love it when a totally-unheard-of person from an totally unexpected country wins a Grand Prix or a Lion d’Or (sic).

Me? I am here in rainy London, where I have been asked to help a handful of graduates decide their career options. Why me?

It surprises me that so many ‘kids’ approach this vital decision on a quantitative level. ‘I took these A Levels and got this degree so I thought I should be an accountant.’

But what are you like? What sort of person are you? Who do you like being with? Are you a hard worker? Do you like to work on your own? Or function best in a team? What tasks do you enjoy? What do you find a bore? What motivates you? What are your hobbies? What books do you love reading? Oh, you don’t?

Once we have discussed these qualitative matters, we are closer to the career choices on offer (or not). Sometimes these kids and their parents are surprised about the range of options available to them – though not many are as special as this.

For me, I made a very early decision that I wanted a career that would pay me money for things I enjoyed doing, not just earning money for its own sake. This little personal insight counted out a lot of alternatives to the advertising choice I am glad I made.

I also liked the idea that some of my work would live forever. Something creative, something tangible, something I could show my family and leave to my kids when my deadline comes. A professional legacy, if you like.

I would have liked to have been Graham Greene. He wrote two sides of A4 before breakfast every morning and spent the rest of his day at leisure. But, as I do not have his talent, and will not earn his royalties, I take pleasure in showing these graduates the work I have done in my career so far. 

No, they don’t always find this as boring as spreadsheets. Even if they do, it gives me a good insight into their personality which is something neither they or their parents seem to have studied.

In the meantime, back in sunny Cannes, some very talented people have been presented with Awards that no one can ever take away from them and may live forever. Each award will define their working lives – and make them some money too.

I think that’s brilliant.

  • ChrisJReed

    Well that’s debatable as NY Yankees and Real Madrid have more valuable ones as do Ferrari, The All Blacks….the list goes on. 

    Man U are also a diminishing brand, can’t afford the best new players as they are so much in debt (Hazard chose Chelsea for example, last year it was Sneijder), 2nd in the Premiership and out scored by rivals Manchester City along with Ferguson’s imminent retirement the brand is worth less than it was so where is the justification of the 100% in short sponsorship? And more to the point why did the CMO get fired for doing the deal? Was he blinded by the red?

    If shirt sales in Asia are anything to go by and as that is why GM are spending so much money on the sponsorship its not for Europe or even the US they are declining in visible number (as i live here i see it everyday), more and more Manchester City, Chelsea shirts are seen along with perennial favourites Liverpool and Arsenal (not including non EPL brands like Barcelona and Madrid). Newcastle shirts have even been seen!

    Don’t be blinded by the propaganda, there is more competition for fans in Asia and Asian fans like associating themselves with winners not losers and will happily change horses. There is no loyalty apart from to winning teams and Man U are not the force they were off and on the field…..

  • Joel Seymour-Hyde

    Many congratulations. I didn’t think your articles could get any more inaccurate, but you have just surpassed yourself. 

  • Nicholas Bruce

    Amazing, do you research before you write? Or do you sit down at your computer and spout out ridiculous streams of consciousness that you feel/hope may have a passing relationship with the truth.

    The first article I found on GM’s CMOs departure sited this list as possible reasons for his exit: “Clashing cultures. Lagging sales. Massive changes in marketing. An outsize ego. Hints of a policy breach.”

    Funny how the you contend Man Utd deal is quoted as being the single reason which you basically portray as fact. 

    People reading your articles have to be very careful, lying and bad research is not only sloppy journalism it is potentially very damaging and incredibly irresponsible you need to take a long hard look at yourself…

  • Lisa Morrow-Mayer

    Do I have to pay return postage. I bought a printer on eBay from Dabs on 28-11-15 in evening. I tried to cancel using the more options button on 29-11-15 first thing in the morning and it wouldn’t do it. It said I was to late to cancel. I contacted seller direct right away to cancel. Then on Monday 30-11-15 notified they have shipped it. So now I have to pay return shipping.

  • Gaynor

    does this apply to animals sold as pets? I sold a kitten and it was returned about 10 days later because the guy worked long hours, which of course he already knew. I had to have the kitten tested at my vets to make sure that it hadn’t picked up any viruses or bacteria and also because most of my kittens are reserved at 6 weeks and go at 12 weeks their resale price is dramatically reduced if they are returned as they are much older and are classed as a rehome.