Monthly Archives: July 2014

It may be right. It may be good. But is it interesting?

FIRST PUBLISHED ON The Wall 25 July 2014

David Ogilvy said this about advertising:

‘You can’t bore people into buying your product, you can only interest them into buying it.’

Here is the same mantra with the key word underlined by me:

‘You can’t bore people into buying your product, you can only interest them into buying it.’

As my advertising career began with Ogilvy, I have been interested in ‘interesting’ for a very long time.

In today’s world, is advertising interesting? Read more on It may be right. It may be good. But is it interesting?…

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