In life there comes a time when, like me, you’ve had more than you’ve got left.
When this happens, you can look back at decisions you – and your contemporaries – have got right (and, I’m afraid, wrong).
In my experience, you have only three decisions that are really important: Read more on Work. Partner. Home. Three decisions in life you have to get right….
Cynics might interpret the title of this post as a definition of marketing and, thus, the world we live in today. But, as marketing is my job, how could I agree?
One of the advantages of working in creative businesses is that, on the whole, decision-making is based on creative talent and strength of argument rather than rank or pay grade.
After all, you can’t expect people to write what they don’t think, draw what they can’t see or film what they cannot imagine. Read more on When you need someone to do something they don’t want to do…
This week, anyone who’s anyone in advertising has been basking in sunny Cannes at the International Advertising Festival.
As no one knows what advertising is anymore, which is not great advertising for advertising, the Festival is now called the International Festival of Creativity.
Take it from me, as I’ve been there done that, this is a very expensive occasion which may or may not be appropriate in these austere times. Read more on A job that’s forever not just for life…
It does get lonely, this blogging business.
My career has been in the much more collaborative world of marketing and advertising, where I am used to researching opinion, sharing knowledge, knocking around ideas, listening to other people’s thoughts and making innovative judgements based on the team view.
The over-arching theme of all my posts is that the talent and creativity in marketing and advertising could be better used for the benefit of society as a whole, rather than restricted to gorillas selling chocolate and meerkats insurance.
Thus it is frustrating, by definition of the medium, to be forced to progress, all on one’s own, from ‘insight’ to ‘strategy’ to ‘execution’ – and then find one is judged at the executional rather than strategic level (often by people who are even more sad and lonely than you are). Read more on Why can’t companies have ‘social’ as well as ‘limited’ liability?…
This article is from The Sunday Times last week (27 March) http://thetim.es/hktaKm.
It is by Adrian Furnham, professor of psychology at University College London:
“Keep those creative types a long way from the office”
“Despite all the hype around the importance of creative characters, their presence is
not always healthy for businesses. Read more on Keep those creatives away from the office…