Give is better than take
Since I started this blog, I have promoted my view that, in society, we are all consumers – and that professional marketing and advertising, and ‘upstream creative thinking’, could be better employed for the good of society as a whole. All of us.
In 2008, a new book about marketing theory called Nudge was published. It showed how ‘behavioural insights’ could influence human behaviour.
In 2010, a Nudge Unit was established at the Cabinet Office ‘to use behavioural economics and market signals to persuade citizens to behave in a more socially integrated way.’
In 2014, the ‘nudge unit’ was ‘part-privatised‘. Read more on How to solve ‘The NHS Problem’ (3)…
So, in my last post, we were talking about my old teacher’s conviction that everyone is special at something. It brought to mind a story a friend of mine told me about his brother.
I met Tom Wilson through cricket. He is friendly, sociable and gregarious. Good player too. The story he told me was about his brother, Robert, about whom his family were extremely concerned.
Robert didn’t like cricket (which is certainly a concern). In fact, he didn’t like any sport at all. He didn’t like reading. He didn’t like music. He didn’t like art. He didn’t like pubs. Robert didn’t like anything. He just sat in his room all day looking at the ceiling. It was a struggle for the family to coax him downstairs to eat or watch TV. Read more on Someone really special…
I am sorry, but in a week where all my spare time has been spent toying with the vitally important issue of my new iPad, all I can do is ask you to re-read my posts on Libya:
‘Gaddafi, Imran Khan and Behavioural Insights’ – http://bit.ly/egDW5L
‘David Cameron, Eton and George Orwell’ – http://bit.ly/eHjR4Z Read more on Libya…