Give is better than take
Since I started this blog, I have promoted my view that, in society, we are all consumers – and that professional marketing and advertising, and ‘upstream creative thinking’, could be better employed for the good of society as a whole. All of us.
In 2008, a new book about marketing theory called Nudge was published. It showed how ‘behavioural insights’ could influence human behaviour.
In 2010, a Nudge Unit was established at the Cabinet Office ‘to use behavioural economics and market signals to persuade citizens to behave in a more socially integrated way.’
In 2014, the ‘nudge unit’ was ‘part-privatised‘. Read more on How to solve ‘The NHS Problem’ (3)…
Wholesale engagement with charity sector
Last time, I discussed the need for the NHS to differentiate between ‘treatment’ and ‘care’. In the last week, three stories have emerged to support this view:
1. Families are being told they have seven days to find their relative a space in a care home – or risk being taken to court (Daily Mail)
Dr Paul Flynn, chairman of the British Medical Association’s consultant committee, said: ‘Pressure on NHS services is at a critical point and cracks are beginning to appear.’
2. Care for people with learning disabilities is ‘failing’, report says (BBC News) Read more on How to solve ‘The NHS Problem’ (2)…