Tag Archives: care

Conservatives a careless brand

Last week, I dutifully recorded Ed Miliband’s speech at the Labour Conference.

I watched it in the evening and stayed up late writing my post only to find that, apart from the unique human insights to which you are accustomed, most of my views were reflected across the mass media.

“Get a life”, said the wife. So less to read this week, you will be pleased to hear.

In 2007, I advised the Conservatives how to win the last election. You can read it here: ‘The Conservatives may be doing the right thing, but in the wrong way’. In the same post, months before the riots, I told them the human effect of their savage cuts would be social chaos. Alienating people is not good leadership. Read more on Conservatives a careless brand…

Disability Living Allowance (DLA) disgrace

EDITED VERSION OF PREVIOUS POST

“We will extend a hand if you are willing to unclench your fist”.

So, famously, said President Barack Obama at his Inaugural Address.

I would like to take this sentiment and apply it to a particular social issue happening in Britain today. Once you have read this, you are no less guilty of turning a blind eye than the Germans to the holocaust under Hitler.
Read more on Disability Living Allowance (DLA) disgrace…

How Obama speech could overcome DLA disgrace in the UK

“We will extend a hand if you are willing to unclench your fist”.

So, famously, said President Barack Obama at his Inaugural Address.

I would like to take this sentiment and apply it to a particular social issue happening in Britain today but, first, here is the full context of what Obama said: Read more on How Obama speech could overcome DLA disgrace in the UK…

‘Social chaos’ foreseen in October 2010

In my post dated 29 October 2010, ‘The Conservatives may be doing the right thing but in the wrong way’, I predicted that Government policies would lead to ‘social chaos’ in this country (third last paragraph).

At the time, I thought long and hard about writing this because it was a brave call. There hadn’t been rioting on the streets of London for several years. Read more on ‘Social chaos’ foreseen in October 2010…

Cameron wrong even if he’s right (again)

This is a telephone conversation I did not have with David Cameron last week.
I don’t know how he found my number. Is there no privacy these days?

DC: ‘I’ve decided to have a go at multiculturalism. What do you reckon?’

Read more on Cameron wrong even if he’s right (again)…

Careless Conservatives true colours revealed

For me, the end of the year is a time of introspection as well as retrospection.
Some Blackberry-light and call-free time for reading, thinking and self-analysis. Read more on Careless Conservatives true colours revealed…

Marks & Spencer and Iain Duncan Smith – BOGOF!

1. Marks & Spencer (M&S) 

This week Marc Bolland, the new CEO of M&S, unveiled his strategic plan, including a target to grow internet sales from £500m now to between £800m and £1bn in 2014.

I’m sure you can Google the rest. 

One analyst described the review as ‘sensible but a little underwhelming’. Apparently the strategy is to ‘keep doing what M&S does – only better’.

Well I can tell you that, from a consumer perspective, this won’t be good enough. Read more on Marks & Spencer and Iain Duncan Smith – BOGOF!…

Clapham Junction is not in Clapham!

When does a name become a brand? And at what stage of a brand’s development can it rely on the mere transmission of its name to justify expenditure on the exposure of its name alone?

For example, how do marketers justify investment in the presence of their name on the side of a golf ball, or the side-line of a football pitch or the side-pod of the nose-cone of a Formula One car?

Read more on Clapham Junction is not in Clapham!…

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