Give is better than take
Since I started this blog, I have promoted my view that, in society, we are all consumers – and that professional marketing and advertising, and ‘upstream creative thinking’, could be better employed for the good of society as a whole. All of us.
In 2008, a new book about marketing theory called Nudge was published. It showed how ‘behavioural insights’ could influence human behaviour.
In 2010, a Nudge Unit was established at the Cabinet Office ‘to use behavioural economics and market signals to persuade citizens to behave in a more socially integrated way.’
In 2014, the ‘nudge unit’ was ‘part-privatised‘. Read more on How to solve ‘The NHS Problem’ (3)…
Wholesale engagement with charity sector
Last time, I discussed the need for the NHS to differentiate between ‘treatment’ and ‘care’. In the last week, three stories have emerged to support this view:
1. Families are being told they have seven days to find their relative a space in a care home – or risk being taken to court (Daily Mail)
Dr Paul Flynn, chairman of the British Medical Association’s consultant committee, said: ‘Pressure on NHS services is at a critical point and cracks are beginning to appear.’
2. Care for people with learning disabilities is ‘failing’, report says (BBC News) Read more on How to solve ‘The NHS Problem’ (2)…
So, it is December 2010. Christmas is coming. And, as a load of snow is dumped on us, I have been reflecting on how the world has changed in 2010.
For I do think that, although 1984 and 2001 were going to be world-changing years, 2010 actually was. The likes of Amazon, Google, Facebook, Twitter, smart phones and MP3 players have come of age – and tablets will become increasingly accepted as competition drives down price. I know some of these businesses started in the last decade, the last century even, but I do believe the year 2010 has defined them – and they have defined 2010.
Read more on Social Media 2010 Legacy 1 – Connectivity and Isolation…
I feel if you are going to come out, you might as well be up front about it.
So, deep breath, here goes. I admit it.
I have started following @Stephen Fry on Twitter.
At the time of writing, I am just one of his 1,765,562 followers. But I also have a confession to make and I feel, if you have a confession to make, you might as well be up front about it so here goes. Read more on @StephenFry on #Twitter – a new media channel for charity marketing…