Isolate ‘care’ from ‘cure’
This is the first in a short series of posts about the NHS.
As a country, the NHS is the biggest issue we face. If we leave it to the politicians – you know, the people who don’t know that invoices for £1.7billion are coming through the door – the NHS could bankrupt us.
Bizarrely, we all know this could happen.
But no one knows what to do about it – or has the guts to take the decisions that need taking.
There are two irreconcilable forces: Read more on How to solve ‘The NHS Problem’ (1)…
On 4 October, Lord Dannatt, who was introduced as a former ‘Chief of The General Staff and Head of the Army for several years and knows the Middle East well’, was interviewed on BBC Radio 4.
Read more on How an advertising agency could help defeat Islamic State…
So, while the UK was talking about Scotland, someone has died:
David Clapson’s awful death was the result of grotesque government policies (9 September)
‘The DWP brags about ending the ‘something for nothing’ culture, but benefit sanctions punish the unemployed, disabled and poor in ways that are utterly inhumane.’
Family calls for benefit inquiry after David Clapson death
‘Diabetic David Clapson, 59, from Stevenage, died from lack of insulin, 18 days after his Jobseeker’s Allowance was suspended in July. He was found dead in his flat on 20 July, with £3.44 in his bank account.’
I have posted on this topic before: Read more on A more creative approach to welfare reform could have saved lives…
Cynics might interpret the title of this post as a definition of marketing and, thus, the world we live in today. But, as marketing is my job, how could I agree?
One of the advantages of working in creative businesses is that, on the whole, decision-making is based on creative talent and strength of argument rather than rank or pay grade.
After all, you can’t expect people to write what they don’t think, draw what they can’t see or film what they cannot imagine. Read more on The Richard Branson and Mike Oldfield story: When you need someone to do something they don’t want to do…
This week, anyone who’s anyone in advertising has been basking in sunny Cannes at the International Advertising Festival.
As no one knows what advertising is anymore, which is not great advertising for advertising, the Festival is now called the International Festival of Creativity.
Take it from me, as I’ve been there done that, this is a very expensive occasion which may or may not be appropriate in these austere times. Read more on A job that’s forever not just for life…
If, as discussed last week, the Eurozone is a mish-mash of politics and economics, then the banking crisis is even more of a hot potato.
On the one hand, the word ‘bank’ comes fraught with vitriol. On the other, we seem prepared to alienate anyone to save our precious ‘financial services’ industry. How can financial services be good but banks bad? Aren’t banks financial services? To make things more complicated, are all banks bad or just some of them?
Again brutal simplicity of thought is required. Indeed, such is the mess the banks have caused, we need innovation. We must think the unthinkable. We must be creative. Read more on A creative insight into the Banking crisis…
It is legitimate to discuss political parties as brands. After three weeks of party Conferences, the Liberal Democrats, Labour and Conservative parties have shown the world their wares and their performance has been open to debate (sic).
I understand the Party conferences were so overcome by lobbyists and commercial interests that, last week, the Prime Minister was talking to a half-empty hall. Open debate indeed.
Surely the management of the economy, and the good of the people, is fundamentally important to marketing and the marketing services businesses? In a strong economy, consumers spend more money and hence oil the wheels of the economy, which encourages people to spend more. One follows the other. Everybody is better off. Read more on Catch-22 of a rotten political system…