Posts Tagged: creative

How to solve ‘The NHS Problem’ (2)

Wholesale engagement with charity sector

Last time, I discussed the need for the NHS to differentiate between ‘treatment’ and ‘care’. In the last week, three stories have emerged to support this view:

1. Families are being told they have seven days to find their relative a space in a care home – or risk being taken to court (Daily Mail)

Dr Paul Flynn, chairman of the British Medical Association’s consultant committee, said: ‘Pressure on NHS services is at a critical point and cracks are beginning to appear.’

2. Care for people with learning disabilities is ‘failing’, report says (BBC News) Read more on How to solve ‘The NHS Problem’ (2)…

How to solve ‘The NHS Problem’ (1)

Isolate ‘care’ from ‘cure’

This is the first in a short series of posts about the NHS.

As a country, the NHS is the biggest issue we face. If we leave it to the politicians – you know, the people who don’t know that invoices for £1.7billion are coming through the door – the NHS could bankrupt us.

Bizarrely, we all know this could happen.

But no one knows what to do about it – or has the guts to take the decisions that need taking.

There are two irreconcilable forces: Read more on How to solve ‘The NHS Problem’ (1)…

How an advertising agency could help defeat Islamic State

On 4 October, Lord Dannatt, who was introduced as a former ‘Chief of The General Staff and Head of the Army for several years and knows the Middle East well’, was interviewed on BBC Radio 4.

Read more on How an advertising agency could help defeat Islamic State…

A more creative approach to welfare reform could have saved lives

So, while the UK was talking about Scotland, someone has died:

David Clapson’s awful death was the result of grotesque government policies (9 September)

‘The DWP brags about ending the ‘something for nothing’ culture, but benefit sanctions punish the unemployed, disabled and poor in ways that are utterly inhumane.’

Family calls for benefit inquiry after David Clapson death

‘Diabetic David Clapson, 59, from Stevenage, died from lack of insulin, 18 days after his Jobseeker’s Allowance was suspended in July. He was found dead in his flat on 20 July, with £3.44 in his bank account.’

I have posted on this topic before: Read more on A more creative approach to welfare reform could have saved lives…

When you need someone to do something they don’t want to do

Cynics might interpret the title of this post as a definition of marketing and, thus, the world we live in today. But, as marketing is my job, how could I agree?

One of the advantages of working in creative businesses is that, on the whole, decision-making is based on creative talent and strength of argument rather than rank or pay grade.

After all, you can’t expect people to write what they don’t think, draw what they can’t see or film what they cannot imagine. Read more on When you need someone to do something they don’t want to do…

Do we face the apocalypse: or are we in it?

Last week, as part of a creative project with First World War themes, I was privileged to meet the writer Nicholas Mosley.

Before we met, I researched Mosley’s fascinating  life. I did not have time to read his eighteen novels, but I could read some autobiographical work, including his relaxed account of the incident which won him the MIlitary Cross in the Second World War. It seemed to be more force of circumstance than a considered act of bravery. Mosely said:

Read more on Do we face the apocalypse: or are we in it?…

A job that’s forever not just for life

This week, anyone who’s anyone in advertising has been basking in sunny Cannes at the International Advertising Festival.

As no one knows what advertising is anymore, which is not great advertising for advertising, the Festival is now called the International Festival of Creativity.

Take it from me, as I’ve been there done that, this is a very expensive occasion which may or may not be appropriate in these austere times. Read more on A job that’s forever not just for life…

A creative insight into the Banking crisis

If, as discussed last week, the Eurozone is a mish-mash of politics and economics, then the banking crisis is even more of a hot potato.
On the one hand, the word ‘bank’ comes fraught with vitriol. On the other, we seem prepared to alienate anyone to save our precious ‘financial services’ industry. How can financial services be good but banks bad? Aren’t banks financial services? To make things more complicated, are all banks bad or just some of them?

Again brutal simplicity of thought is required. Indeed, such is the mess the banks have caused, we need innovation. We must think the unthinkable. We must be creative. Read more on A creative insight into the Banking crisis…

The affliction of intellectuals who see all sides of an argument

Last week, I read the obituary of former Cabinet Minister, Sir Timothy Raison. He served under Edward Heath and Margaret Thatcher, apparently ‘gaining a reputation as the keeper of the party’s conscience on such issues as immigration, refugees, child benefit and social policy’. Bigots would instantly dismiss him as ‘Tory’. To me, it seems he was a good man. My condolences to his friends and family.

One particular sentence in his obituary resonated with me:

‘he suffered from that common affliction of intellectuals: the ability to see all sides of an argument’.

Early in my career, I worked with people like this. They are not evil. Nor do they mean any harm. In fact, as Sir Timothy appears to have been, they may even be kind, considerate and well meaning.

But they can be a nightmare to work with. Read more on The affliction of intellectuals who see all sides of an argument…

Catch-22 of a rotten political system

It is legitimate to discuss political parties as brands. After three weeks of party Conferences, the Liberal Democrats, Labour and Conservative parties have shown the world their wares and their performance has been open to debate (sic).

I understand the Party conferences were so overcome by lobbyists and commercial interests that, last week, the Prime Minister was talking to a half-empty hall. Open debate indeed.

Surely the management of the economy, and the good of the people, is fundamentally important to marketing and the marketing services businesses? In a strong economy, consumers spend more money and hence oil the wheels of the economy, which encourages people to spend more. One follows the other. Everybody is better off. Read more on Catch-22 of a rotten political system…