Tag Archives: Creativity

How to solve ‘The NHS Problem’ (4)

Everybody cares, every day

This is the last of four posts which provide a new, more creative way of funding the NHS.

So far, I have proposed:

1. That NHS services be more clearly divided into ‘treatment’ and ‘care’
2. That NHS care services be integrated with – and managed by – the charity sector
3. Tax incentives to encourage people to contribute generously to a new National Care Service

Last time, I showed how the very rich could be incentivised by an income tax reduction to 30% subject to that sum being matched by a donation to the National Care Service (NCS). One ‘reward’ would be the allocation of naming rights to NCS homes, wings and wards.

Now, in this post, I will show how everybody can contribute to the NCS every day. Read more on How to solve ‘The NHS Problem’ (4)…

How to solve ‘The NHS Problem’ (1)

Isolate ‘care’ from ‘cure’

This is the first in a short series of posts about the NHS.

As a country, the NHS is the biggest issue we face. If we leave it to the politicians – you know, the people who don’t know that invoices for £1.7billion are coming through the door – the NHS could bankrupt us.

Bizarrely, we all know this could happen.

But no one knows what to do about it – or has the guts to take the decisions that need taking.

There are two irreconcilable forces: Read more on How to solve ‘The NHS Problem’ (1)…

Employment Support Allowance (ESA) disgrace

Writing these blog posts, it is impossible to predict who will read them or where they might lead.

Thus it is a pleasant surprise that my most retweeted and liked post has been Disability Living Allowance (DLA) Disgrace - especially as I would be the first to admit that I am no expert in the murky confusion of the social security market.

I say a ‘pleasant surprise’ because the interest generated by this post would seem to support my overarching thesis – specifically that the understanding of human behaviour and creativity of our world-beating advertising agencies could be better employed to improve society as a whole.

Please park this thought while I tell you that it is a golden rule of marketing that any money spent on promoting a product or service must, if nothing else, generate more income than the cost of creating and transmitting it.  Read more on Employment Support Allowance (ESA) disgrace…

Why things can only get worse in 2014

The dawn of a New Year is a looking forward to what is to come and for reflection, a time for taking stock.

There are two things we know will happen during 2014:

First, a relentless, inexorable, incessant and, I hope, respectful stream of ‘content’ will mark the centenary of the First World War. For me, with luck, this will include the development of film script I have written with WW1 themes – but Harvey Weinstein hasn’t called me yet and we are running out of time.

And we know that, with every day that passes, the nearer we are to the next General Election in May 2015. And the more our politicians will be looking to score points against each other.

We know this because it has started already. Read more on Why things can only get worse in 2014…

Benefit cuts: a call to mobilise the disabled

So now we are here in another New Year and, in the UK, the savagery of social welfare cuts continues to slice through our society.

We have had:

06 January: ‘Soldiers, nurses and teachers hit by benefit curbs’ 

07 January: ‘Benefit cuts will see more children taken into care’

09 January: ‘Pensioners could face universal benefit cuts after election’ 

13 January: ‘Benefit cuts threaten women’s refuge services’ 

14 January: ‘Benefit cuts: reforms will leave disabled people ghettoised and excluded’

Happy New Year from the British Government! Read more on Benefit cuts: a call to mobilise the disabled…

Why can’t companies have ‘social’ as well as ‘limited’ liability?

It does get lonely, this blogging business.

My career has been in the much more collaborative world of marketing and advertising, where I am used to researching opinion, sharing knowledge, knocking around ideas, listening to other people’s thoughts and making innovative judgements based on the team view.

The over-arching theme of all my posts is that the talent and creativity in marketing and advertising could be better used for the benefit of society as a whole, rather than restricted to gorillas selling chocolate and meerkats insurance.

Thus it is frustrating, by definition of the medium, to be forced to progress, all on one’s own, from ‘insight’ to ‘strategy’ to ‘execution’ – and then find one is judged at the executional rather than strategic level (often by people who are even more sad and lonely than you are). Read more on Why can’t companies have ‘social’ as well as ‘limited’ liability?…

A creative insight into the Euro crisis

We are surrounded by news of the Eurozone. But what positive solutions have we offered by way of Big Society neighbourly help? Or have we just covered our own backsides?

I am proud that our country punches above its weight in creative talent. In technology, music, drama, film, television, comedy and, yes, advertising, Great Britain is a creative force.

Have we mobilised this talent? Can we help by finding a creative solution to this crisis? In this spirit, I would like to offer some ‘upstream’ creative thinking of my own. Read more on A creative insight into the Euro crisis…

Coalition? They’re all over the place!

Last September, we learned about ‘a secretive department set up in Downing Street’
call the Behavioural Insight Team (BIT) – aka David Cameron’s ‘Nudge Unit’
. Here is
the news in a contemporaneous article from The Guardian. Read more on Coalition? They’re all over the place!…

The Conservatives may be doing the right thing, but in the wrong way

With all these massive changes in the our social welfare system going on, I wonder if they are being communicated with honesty and, in particular, if the Conservative element of the Coalition couldn’t be transmitting their message in a less damaging way to their brand?

Here’s my story (sorry it’s another long one):

In 2007 a professional contact, who has become a personal friend of mine, happened to be appointed to head up one of the Study Review Groups in Iain Duncan Smith’s Centre for Social Justice.

He asked me if I would run my eye over his team’s final report. I won’t say which one but it is an area of society in which I have some experience and expertise. And I like to think he asked me because he would value the wisdom of my input. Read more on The Conservatives may be doing the right thing, but in the wrong way…

How creativity can save you money

Bonjour to the great and the good sunning themselves in Cannes, while
we all celebrate last week’s IPA report ‘proving’ (no less) the connection
between ‘creativity’ and ‘business success’ (http://tinyurl.com/3273fpt) -
although I think two findings contradict each other, more of which later.

‘Creativity’ is hard to define. It is intangible and subjective. Read more on How creativity can save you money…

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