The dawn of a New Year is a looking forward to what is to come and for reflection, a time for taking stock.
There are two things we know will happen during 2014:
First, a relentless, inexorable, incessant and, I hope, respectful stream of ‘content’ will mark the centenary of the First World War. For me, with luck, this will include the development of film script I have written with WW1 themes – but Harvey Weinstein hasn’t called me yet and we are running out of time.
And we know that, with every day that passes, the nearer we are to the next General Election in May 2015. And the more our politicians will be looking to score points against each other.
We know this because it has started already. Read more on Why things can only get worse in 2014…
It does get lonely, this blogging business.
My career has been in the much more collaborative world of marketing and advertising, where I am used to researching opinion, sharing knowledge, knocking around ideas, listening to other people’s thoughts and making innovative judgements based on the team view.
The over-arching theme of all my posts is that the talent and creativity in marketing and advertising could be better used for the benefit of society as a whole, rather than restricted to gorillas selling chocolate and meerkats insurance.
Thus it is frustrating, by definition of the medium, to be forced to progress, all on one’s own, from ‘insight’ to ‘strategy’ to ‘execution’ – and then find one is judged at the executional rather than strategic level (often by people who are even more sad and lonely than you are). Read more on Why can’t companies have ‘social’ as well as ‘limited’ liability?…
We are surrounded by news of the Eurozone. But what positive solutions have we offered by way of Big Society neighbourly help? Or have we just covered our own backsides?
I am proud that our country punches above its weight in creative talent. In technology, music, drama, film, television, comedy and, yes, advertising, Great Britain is a creative force.
Have we mobilised this talent? Can we help by finding a creative solution to this crisis? In this spirit, I would like to offer some ‘upstream’ creative thinking of my own. Read more on A creative insight into the Euro crisis…
Bonjour to the great and the good sunning themselves in Cannes, while
we all celebrate last week’s IPA report ‘proving’ (no less) the connection
between ‘creativity’ and ‘business success’ (http://tinyurl.com/3273fpt) -
although I think two findings contradict each other, more of which later.
‘Creativity’ is hard to define. It is intangible and subjective. Read more on How creative advertising requires less media spend…