When I joined the advertising business, there was a new buzzword called ‘marketing’. Few knew what it meant. At Ogilvy & Mather, where my career was born, we had a guy – yes, one person in the whole agency – whose job was to explain this new concept to our clients.
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We are surrounded by news of the Eurozone. But what positive solutions have we offered by way of Big Society neighbourly help? Or have we just covered our own backsides?
I am proud that our country punches above its weight in creative talent. In technology, music, drama, film, television, comedy and, yes, advertising, Great Britain is a creative force.
Have we mobilised this talent? Can we help by finding a creative solution to this crisis? In this spirit, I would like to offer some ‘upstream’ creative thinking of my own. Read more »
I have a dilemma. As ‘A Different Hat’ on www.BrandRepublic.com, this is my 100th post.
So I want to make it really special. I want to write about the NHS. Because the NHS is really, really special. And I have an ‘upstream’ creative solution that may secure its future.
But when I saw a full-page article on the NHS this week, even I could not face reading a full page of political treacle. This is my dilemma.
So here goes.
I know a lot about the NHS – personally and professionally. I was paid to do a project on the NHS brand. A summary of my solution is on Page 5 of this document: A Different Hat. Read more »
In the 11 June Campaign feature on WPP’s 25th anniversary, and in the
editorial which discussed ‘why opinion will always be divided over Sorrell’,
one factor was not mentioned, but which I think is very important –
especially since the eruption of this horrendous and divisive BP crisis.
Before WPP bought them, all of the four agency networks – JWT, Ogilvy,
Y&R and Grey – were American owned and managed out of the US.
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