When I joined the advertising business, there was a new buzzword called ‘marketing’. Few knew what it meant. At Ogilvy & Mather, where my career was born, we had a guy – yes, one person in the whole agency – whose job was to explain this new concept to our clients.
Read more on Branding: understanding the importance of trust…
We are surrounded by news of the Eurozone. But what positive solutions have we offered by way of Big Society neighbourly help? Or have we just covered our own backsides?
I am proud that our country punches above its weight in creative talent. In technology, music, drama, film, television, comedy and, yes, advertising, Great Britain is a creative force.
Have we mobilised this talent? Can we help by finding a creative solution to this crisis? In this spirit, I would like to offer some ‘upstream’ creative thinking of my own. Read more on A creative insight into the Euro crisis…
I have a dilemma. As ‘A Different Hat’ on www.BrandRepublic.com, this is my 100th post.
So I want to make it really special. I want to write about the NHS. Because the NHS is really, really special. And I have an ‘upstream’ creative solution that may secure its future.
But when I saw a full-page article on the NHS this week, even I could not face reading a full page of political treacle. This is my dilemma.
So here goes.
I know a lot about the NHS – personally and professionally. I was paid to do a project on the NHS brand. A summary of my solution is on Page 5 of this document: A Different Hat. Read more on NHS – a ‘sick’ future…
In the 11 June Campaign feature on WPP’s 25th anniversary, and in the
editorial which discussed ‘why opinion will always be divided over Sorrell’,
one factor was not mentioned, but which I think is very important –
especially since the eruption of this horrendous and divisive BP crisis.
Before WPP bought them, all of the four agency networks – JWT, Ogilvy,
Y&R and Grey – were American owned and managed out of the US.
Read more on WPP’s cultural influence…