Posts Tagged: doctors

A more creative approach to welfare reform could have saved lives

So, while the UK was talking about Scotland, someone has died:

David Clapson’s awful death was the result of grotesque government policies (9 September)

‘The DWP brags about ending the ‘something for nothing’ culture, but benefit sanctions punish the unemployed, disabled and poor in ways that are utterly inhumane.’

Family calls for benefit inquiry after David Clapson death

‘Diabetic David Clapson, 59, from Stevenage, died from lack of insulin, 18 days after his Jobseeker’s Allowance was suspended in July. He was found dead in his flat on 20 July, with £3.44 in his bank account.’

I have posted on this topic before: Read more on A more creative approach to welfare reform could have saved lives…

Branding: understanding the importance of trust

When I joined the advertising business, there was a new buzzword called ‘marketing’. Few knew what it meant. At Ogilvy & Mather, where my career was born, we had a guy – yes, one person in the whole agency – whose job was to explain this new concept to our clients.

Read more on Branding: understanding the importance of trust…