Give is better than take
Since I started this blog, I have promoted my view that, in society, we are all consumers – and that professional marketing and advertising, and ‘upstream creative thinking’, could be better employed for the good of society as a whole. All of us.
In 2008, a new book about marketing theory called Nudge was published. It showed how ‘behavioural insights’ could influence human behaviour.
In 2010, a Nudge Unit was established at the Cabinet Office ‘to use behavioural economics and market signals to persuade citizens to behave in a more socially integrated way.’