Posts Tagged: Employment Support Allowance

Employment Support Allowance (ESA) disgrace

Writing these blog posts, it is impossible to predict who will read them or where they might lead.

Thus it is a pleasant surprise that my most retweeted and liked post has been Disability Living Allowance (DLA) Disgrace – especially as I would be the first to admit that I am no expert in the murky confusion of the social security market.

I say a ‘pleasant surprise’ because the interest generated by this post would seem to support my overarching thesis – specifically that the understanding of human behaviour and creativity of our world-beating advertising agencies could be better employed to improve society as a whole.

Please park this thought while I tell you that it is a golden rule of marketing that any money spent on promoting a product or service must, if nothing else, generate more income than the cost of creating and transmitting it.  Read more on Employment Support Allowance (ESA) disgrace…

Disability Living Allowance (DLA) disgrace

EDITED VERSION OF PREVIOUS POST

“We will extend a hand if you are willing to unclench your fist”.

So, famously, said President Barack Obama at his Inaugural Address.

I would like to take this sentiment and apply it to a particular social issue happening in Britain today. Once you have read this, you are no less guilty of turning a blind eye than the Germans to the holocaust under Hitler.
Read more on Disability Living Allowance (DLA) disgrace…

How Obama speech could overcome DLA disgrace in the UK

“We will extend a hand if you are willing to unclench your fist”.

So, famously, said President Barack Obama at his Inaugural Address.

I would like to take this sentiment and apply it to a particular social issue happening in Britain today but, first, here is the full context of what Obama said: Read more on How Obama speech could overcome DLA disgrace in the UK…