Writing these blog posts, it is impossible to predict who will read them or where they might lead.
Thus it is a pleasant surprise that my most retweeted and liked post has been Disability Living Allowance (DLA) Disgrace – especially as I would be the first to admit that I am no expert in the murky confusion of the social security market.
I say a ‘pleasant surprise’ because the interest generated by this post would seem to support my overarching thesis – specifically that the understanding of human behaviour and creativity of our world-beating advertising agencies could be better employed to improve society as a whole.
Please park this thought while I tell you that it is a golden rule of marketing that any money spent on promoting a product or service must, if nothing else, generate more income than the cost of creating and transmitting it. Read more on Employment Support Allowance (ESA) disgrace…