Tag Archives: General Election

It may be right. It may be good. But is it interesting?

FIRST PUBLISHED ON The Wall 25 July 2014

David Ogilvy said this about advertising:

‘You can’t bore people into buying your product, you can only interest them into buying it.’

Here is the same mantra with the key word underlined by me:

‘You can’t bore people into buying your product, you can only interest them into buying it.’

As my advertising career began with Ogilvy, I have been interested in ‘interesting’ for a very long time.

In today’s world, is advertising interesting? Read more on It may be right. It may be good. But is it interesting?…

Beware, in this digital age, of the wrath of the people

WRATH:
1. strong, stern, or fierce anger; deeply resentful indignation; ire.
2. vengeance or punishment as the consequence of anger.

Snatching some early summer sun in Greece, I have been reading John Steinbeck’s seminal American novel, The Grapes of Wrath.

For those who do not know, it is the story of an agricultural 1930s American family – the Joads – who are driven from Oklahoma to California in search of work. As the Joads strive to survive, the book tracks their lives, and their world, disintegrating into chaos and despair.

Published in 1939, the people and the scenes in The Grapes of Wrath are, in every way, a world apart from modern Britain.

Or are they? Read more on Beware, in this digital age, of the wrath of the people…

Catch-22 of a rotten political system

It is legitimate to discuss political parties as brands. After three weeks of party Conferences, the Liberal Democrats, Labour and Conservative parties have shown the world their wares and their performance has been open to debate (sic).

I understand the Party conferences were so overcome by lobbyists and commercial interests that, last week, the Prime Minister was talking to a half-empty hall. Open debate indeed.

Surely the management of the economy, and the good of the people, is fundamentally important to marketing and the marketing services businesses? In a strong economy, consumers spend more money and hence oil the wheels of the economy, which encourages people to spend more. One follows the other. Everybody is better off. Read more on Catch-22 of a rotten political system…

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