When I joined the advertising business, there was a new buzzword called ‘marketing’. Few knew what it meant. At Ogilvy & Mather, where my career was born, we had a guy – yes, one person in the whole agency – whose job was to explain this new concept to our clients.
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Last week, I heard Jeffrey Archer promoting his latest book on the radio.
In the light of Chris Huhne’s jail sentence for perverting the course of justice, the presenter insisted on asking Archer about his own experiences in prison. Monosyllabic were the answers. Not quite the PR His Lordship was after.
Isn’t it odd how some people take for granted an outstanding talent they possess in sacrifice of a dream they are never going to achieve? Read more »
It was revealed last week that, following the introduction of tuition fees, there has been a 40% drop in university admissions.
What a surprise.
You don’t have to be the world’s most sophisticated marketing or behavioural expert to know that if you start charging money for something you used to provide for free, you are going to lose a large percentage of your ‘customers’.
After the anger of my last post, you may be expecting a tirade against another flawed UK Government initiative.
But no. Read more »
Once, I was Managing Director of a London advertising agency. After a couple of years, I felt I had done a good job. I had secured all the important clients, recruited a new generation of staff and, in the face of severe financial difficulties which I had inherited, I had helped sell the company to a new owner and, thereby, secure its future.
But the time had come to move on. I was keen to make a different career move. Once the sale was completed, and I had made sure the clients and the staff were happy and in place, I resigned.
A couple of days later, I was sitting in my office when the door smashed open and in charged two very large hit men. They shouted at me not to move, grabbed my arms, pinned them behind my back and slammed me up against a wall.
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Last week Labour leader Ed Miliband spent over an hour telling us two things: that he wants us to be ‘one nation’ and that he went to comprehensive school.
I quite like the ‘one nation’ thing building, as it does, on our Olympic success and burying, as it should, Labour’s bigoted tribal heritage.
But isn’t there a contradiction in Miliband’s exposition of ‘one nation’ and, in the same speech, his need to remind us of his comprehensive schooling? If we are to be ‘one nation’ why drive an educational wedge between us?
And haven’t these people read what I told them last week?! Read more »
‘Ideas don’t make you rich. The correct execution of ideas does’. So said Felix Dennis in his book ‘How To Get Rich’. He’s worth over £500 million, so I think we can believe him.
As it happens, last week, I got really excited about one of my big ideas: Read more »
I saw my doctor yesterday. Sensitive, intelligent, considerate, thoughtful and understanding, he is as kind a man as any I have met.
But I have a problem with him.
So kind, sensitive, intelligent, considerate, thoughtful and understanding is he that he always runs over time. While he attends to the patient he is tending, the patients in the waiting room wait and wait and wait. This can be most annoying.
In this way, what pleases me most about my brilliant doctor is what annoys me most. Read more »