Everybody cares, every day
This is the last of four posts which provide a new, more creative way of funding the NHS.
So far, I have proposed:
1. That NHS services be more clearly divided into ‘treatment’ and ‘care’
2. That NHS care services be integrated with – and managed by – the charity sector
3. Tax incentives to encourage people to contribute generously to a new National Care Service
Last time, I showed how the very rich could be incentivised by an income tax reduction to 30% subject to that sum being matched by a donation to the National Care Service (NCS). One ‘reward’ would be the allocation of naming rights to NCS homes, wings and wards.
Now, in this post, I will show how everybody can contribute to the NCS every day. Read more on How to solve ‘The NHS Problem’ (4)…
Give is better than take
Since I started this blog, I have promoted my view that, in society, we are all consumers – and that professional marketing and advertising, and ‘upstream creative thinking’, could be better employed for the good of society as a whole. All of us.
In 2008, a new book about marketing theory called Nudge was published. It showed how ‘behavioural insights’ could influence human behaviour.
In 2010, a Nudge Unit was established at the Cabinet Office ‘to use behavioural economics and market signals to persuade citizens to behave in a more socially integrated way.’
In 2014, the ‘nudge unit’ was ‘part-privatised‘. Read more on How to solve ‘The NHS Problem’ (3)…
Wholesale engagement with charity sector
Last time, I discussed the need for the NHS to differentiate between ‘treatment’ and ‘care’. In the last week, three stories have emerged to support this view:
1. Families are being told they have seven days to find their relative a space in a care home – or risk being taken to court (Daily Mail)
Dr Paul Flynn, chairman of the British Medical Association’s consultant committee, said: ‘Pressure on NHS services is at a critical point and cracks are beginning to appear.’
2. Care for people with learning disabilities is ‘failing’, report says (BBC News) Read more on How to solve ‘The NHS Problem’ (2)…
Isolate ‘care’ from ‘cure’
This is the first in a short series of posts about the NHS.
As a country, the NHS is the biggest issue we face. If we leave it to the politicians – you know, the people who don’t know that invoices for £1.7billion are coming through the door – the NHS could bankrupt us.
Bizarrely, we all know this could happen.
But no one knows what to do about it – or has the guts to take the decisions that need taking.
There are two irreconcilable forces: Read more on How to solve ‘The NHS Problem’ (1)…
The dawn of a New Year is a looking forward to what is to come and for reflection, a time for taking stock.
There are two things we know will happen during 2014:
First, a relentless, inexorable, incessant and, I hope, respectful stream of ‘content’ will mark the centenary of the First World War. For me, with luck, this will include the development of film script I have written with WW1 themes – but Harvey Weinstein hasn’t called me yet and we are running out of time.
And we know that, with every day that passes, the nearer we are to the next General Election in May 2015. And the more our politicians will be looking to score points against each other.
We know this because it has started already. Read more on Why things can only get worse in 2014…
It does get lonely, this blogging business.
My career has been in the much more collaborative world of marketing and advertising, where I am used to researching opinion, sharing knowledge, knocking around ideas, listening to other people’s thoughts and making innovative judgements based on the team view.
The over-arching theme of all my posts is that the talent and creativity in marketing and advertising could be better used for the benefit of society as a whole, rather than restricted to gorillas selling chocolate and meerkats insurance.
Thus it is frustrating, by definition of the medium, to be forced to progress, all on one’s own, from ‘insight’ to ‘strategy’ to ‘execution’ – and then find one is judged at the executional rather than strategic level (often by people who are even more sad and lonely than you are). Read more on Why can’t companies have ‘social’ as well as ‘limited’ liability?…
I have a dilemma. As ‘A Different Hat’ on www.BrandRepublic.com, this is my 100th post.
So I want to make it really special. I want to write about the NHS. Because the NHS is really, really special. And I have an ‘upstream’ creative solution that may secure its future.
But when I saw a full-page article on the NHS this week, even I could not face reading a full page of political treacle. This is my dilemma.
So here goes.
I know a lot about the NHS – personally and professionally. I was paid to do a project on the NHS brand. A summary of my solution is on Page 5 of this document: A Different Hat. Read more on NHS – a ‘sick’ future…