Posts Tagged: nudge

How to solve ‘The NHS Problem’ (3)

Give is better than take

Since I started this blog, I have promoted my view that, in society, we are all consumers – and that professional marketing and advertising, and ‘upstream creative thinking’, could be better employed for the good of society as a whole. All of us.

In 2008, a new book about marketing theory called Nudge was published. It showed how ‘behavioural insights’ could influence human behaviour.

In 2010, a Nudge Unit was established at the Cabinet Office ‘to use behavioural economics and market signals to persuade citizens to behave in a more socially integrated way.’

In 2014, the ‘nudge unit’ was ‘part-privatised‘. Read more on How to solve ‘The NHS Problem’ (3)…

NHS – government engages with strategic marketing at last

My first ever blog as ‘A Different Hat’ on this site was posted on 13 November 2009.
It was called ‘Convergence and Divergence’.

After setting up my core thesis, I said: Read more on NHS – government engages with strategic marketing at last…

Coalition? They’re all over the place!

Last September, we learned about ‘a secretive department set up in Downing Street’
call the Behavioural Insight Team (BIT) – aka David Cameron’s ‘Nudge Unit’
. Here is
the news in a contemporaneous article from The Guardian. Read more on Coalition? They’re all over the place!…

Behavioural Economics applied to Behavioural Economics

Why did Dave Trott take a pop at Rory Sutherland last week?

Here’s what he said: Read more on Behavioural Economics applied to Behavioural Economics…