Tag Archives: Ogilvy & Mather

Why you would be a mug to be a poet in the 21st Century

I have met people who are very, very rich.

I have met people who are famous.

I have met great sportsmen.

I have met academics.

I have met aristocrats.

I have met celebrities.

I have met film stars.

I have met singers.

I have met bands.

Even royalty.

But the people I admire most are writers. Read more on Why you would be a mug to be a poet in the 21st Century…

What Sir Alex Ferguson could learn from David Ogilvy

Who am I to add to the extraordinary volume of news articles about the sacking of David Moyes as manager of the Manchester United football team? On the Telegraph website alone there have been over 60 articles on this subject in the four days 22-24 April.

David Moyes predecessor, Sir Alex Ferguson, is universally acknowledged to have been a master of his craft.

However, as someone who is not ‘a football man’, my abiding image of Sir Alex Ferguson is of him, after a game, gobbing a huge wad of chewing gum onto the revered Old Trafford turf before strutting into a post-match interview to complain about the ref. Couth? Not. Read more on What Sir Alex Ferguson could learn from David Ogilvy…

Branding: understanding the importance of trust

When I joined the advertising business, there was a new buzzword called ‘marketing’. Few knew what it meant. At Ogilvy & Mather, where my career was born, we had a guy – yes, one person in the whole agency – whose job was to explain this new concept to our clients.

Read more on Branding: understanding the importance of trust…

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