Tag Archives: strategy

Strategic thinking: be decisive but keep an open mind

In life, there are only three decisions you need to get right – and one of them is where you live.

In a TV programme called Escape to the Country, couples are helped to move house from an urban to rural location. The format of the programme is simple: Read more on Strategic thinking: be decisive but keep an open mind…

Read more on Strategic thinking: be decisive but keep an open mind…

Strategic thinking: some people don’t get it, do they?

Watching the BBC’s The Apprentice, I am reminded of a show in last year’s series when one of the contestants endlessly repeated ‘What’s the strategy? What’s the strategy?’ to a team leader who had no answer. Quite clearly, he didn’t know what a strategy was (or is).

Read more on Strategic thinking: some people don’t get it, do they?…

Tomorrow never comes (unless you’re Green)

That ‘capable, most extraordinary politician’ Caroline Lucas has announced she is stepping down as leader of the Green Party. It says here this is ‘part of a strategy centred on challenging the Liberal Democrats at the next election.’

I wonder if the Greens will succeed in this objective or, indeed, if they are aware of the strategic opportunity that is staring them in the face?

In the recent London Mayor elections Jenny Jones, the Green candidate, did beat the Lib Dems. But will her party overcome their prevailing image as a bunch of environmental dreamers as out of touch with the needs of today’s world as a Woodstock hippy stick-in-the-mud awaiting the resurrection of Jimi Hendrix? Read more on Tomorrow never comes (unless you’re Green)…

Why can’t companies have ‘social’ as well as ‘limited’ liability?

It does get lonely, this blogging business.

My career has been in the much more collaborative world of marketing and advertising, where I am used to researching opinion, sharing knowledge, knocking around ideas, listening to other people’s thoughts and making innovative judgements based on the team view.

The over-arching theme of all my posts is that the talent and creativity in marketing and advertising could be better used for the benefit of society as a whole, rather than restricted to gorillas selling chocolate and meerkats insurance.

Thus it is frustrating, by definition of the medium, to be forced to progress, all on one’s own, from ‘insight’ to ‘strategy’ to ‘execution’ – and then find one is judged at the executional rather than strategic level (often by people who are even more sad and lonely than you are). Read more on Why can’t companies have ‘social’ as well as ‘limited’ liability?…

Labour a confused brand

This week it is Labour’s turn to make us cringe. 

At ‘Conference’ (cringe), did Ed Miliband clarify his own position and his party’s positioning, for surely the two are intertwined?

The answer, as with all these interchangeable career politicians, is that it is very difficult to pin down what they stand for. You have to go by what they say.

But how much of what they say can you believe?

Are they people of conviction and integrity – or do they put their own careers first (even before family)? I think we all know the answer. Read more on Labour a confused brand…

How Obama speech could overcome DLA disgrace in the UK

“We will extend a hand if you are willing to unclench your fist”.

So, famously, said President Barack Obama at his Inaugural Address.

I would like to take this sentiment and apply it to a particular social issue happening in Britain today but, first, here is the full context of what Obama said: Read more on How Obama speech could overcome DLA disgrace in the UK…

What was it like?

So, I have this nagging concern that, with the major social battles of the 20th century fought and won – women’s suffrage, equal rights, free market economics over socialism – and, especially, with all this new media about – why, in the 21st century, is our society diverging rather than converging? 

And why aren’t our politicians more sophisticated, more strategic, about how they use these new media opportunities to bring people closer together and unite society – globally as well as domestically. Read more on What was it like?…

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