For several years now, I have advocated that more intelligent use of the media options available to us in the 21st century can influence social change and a better world.
Earlier this month, we were reminded of such a campaign when TV chef Hugh Fearnley-Whittingstall (Hugh) updated TV viewers on his ‘Fish Fight’ campaign.
For those who are not aware, Fish Fight started in 2010 when Hugh highlighted the ridiculous situation where, under the EU landing quota system, our fishermen were being forced to throw back into the sea over half of the dead fish they had caught.
Largely as a result of the Fish fight campaign, there was an emphatic vote in the European parliament in which MEPs voted 502 to 137 to end this ridiculous practice. Fish Fight has been, in every sense, a political campaign. Read more on Digital fish fight drives democracy in the 21st Century…
And so, as we enjoy our short, hot summer, a new generation of university graduates return their rented gowns and mortar boards and head off into the big, wide world.
The lucky ones know what they want to do and are taking the first steps to fulfilling their dream of becoming a doctor or a lawyer or, God forbid, a banker.
Read more on Customers: there may be a gap in the market, but is there a market in the gap?…
What a world.
Twenty-six children have been slaughtered.
To protect them, teachers have thrown their bodies into hails of gunfire.
‘Carnage’, as President Obama said: Read more on US Gun Laws: Could Twitter and Facebook be forces for good?…
I have been thinking about ‘Leadership’ as a topic for this post. What a nightmare.
The thought occurred with wry amusement that the ‘Leadership for a Better Britain’ theme at the Conservative Party Conference was followed, within days, by the biggest back-bench rebellion Cameron has faced as Prime Minister.
Then I started researching Leadership as a topic.
How naïve was that?
Leadership is all over the place, especially online. Read more on Leadership: Be Driven. Be Smart. Be Human….
In my post of 23 May, I wrote ‘Does Twitter set the news agenda or does the news agenda follow Twitter?’. This question is even more apposite today.
As I have discovered myself as @TheSalmonAgency, Twitter crosses the absolute extremes from the most serious to the extremely silly. This is what makes Twitter both important and fun.
This week, right across the media, in all the newspapers, on TV and the radio has been the story of Charlie Gilmour whose mum, novelist Polly Samson ‘has taken to Twitter to reveal details of her son’s incarceration’. I have some sympathy with her position, about which she feels very strongly and to which she has given much thought (and feeling). Read more on The spontaneity of Twitter…
At last year’s General Election, I argued for the more intelligent use of social media in modern warfare.
With the application of a greater depth of human understanding in Libya, I have no doubt that a more successful outcome would have been achieved. It is now nearly August and the protesters are not back in Tripoli where they were on 27 February (as I Tweeted on the day).
Our leaders have blood on their hands. Read more on The evil of social media…