It is legitimate to discuss political parties as brands. After three weeks of party Conferences, the Liberal Democrats, Labour and Conservative parties have shown the world their wares and their performance has been open to debate (sic).
I understand the Party conferences were so overcome by lobbyists and commercial interests that, last week, the Prime Minister was talking to a half-empty hall. Open debate indeed.
Surely the management of the economy, and the good of the people, is fundamentally important to marketing and the marketing services businesses? In a strong economy, consumers spend more money and hence oil the wheels of the economy, which encourages people to spend more. One follows the other. Everybody is better off. Read more on Catch-22 of a rotten political system…
I have a dilemma. As ‘A Different Hat’ on www.BrandRepublic.com, this is my 100th post.
So I want to make it really special. I want to write about the NHS. Because the NHS is really, really special. And I have an ‘upstream’ creative solution that may secure its future.
But when I saw a full-page article on the NHS this week, even I could not face reading a full page of political treacle. This is my dilemma.
So here goes.
I know a lot about the NHS – personally and professionally. I was paid to do a project on the NHS brand. A summary of my solution is on Page 5 of this document: A Different Hat. Read more on NHS – a ‘sick’ future…
Two weeks ago, I argued that 2010 has been a world-changing year.
Now, by ‘crowning’ Mark Zuckerberg Person of the Year, I am pleased to report that Time magazine appears to agree with me. How opinion forming is that? “This honour is awarded to the figure deemed to have had the most influence on world events that year – not necessarily in a positive way. Both Hitler and Stalin have won in the past”.
Read more on Social Media 2010 Legacy 3 – Work and Play…
It is a truth universally acknowledged that getting dressed is best on a dry floor.
This applies more to health clubs and gyms than it would in your home. I know this because I undertook a quantitative research study to confirm this important market dynamic. My only respondent was my wife – but I know from experience that if we agree then that is enough evidence to confirm the truth of any subject.
In any case, as anyone in marketing and communications knows, statistics exist to be manipulated to one’s advantage.
For example, I claim to visit my gym three times a week. I go once mid-week and once at week-ends but if the weekday visits are on say, Wednesdays, then that adds up to three visits in eight days, which is not much more than a week is it? Read more on A breath of fresh air for Health Clubs and Gyms…
The Pope’s visit to the UK at the end of last week and over the week-end dominated the media to such an extent that it is impossible to avoid the subject.
As a lapsed Catholic, who is now an atheist, I believe I have a right to my own say.
And I may have a world-changing Insight, in which the marketing and media industries could have a role. I am aware my Insights are not always accepted, not when I reveal them anyway, but I think I have one, which I will come to at the end.
For now, if it doesn’t sound too Biblical, please forgive me if I start at the beginning. Read more on The Pope’s opportunity to overcome the vested interests in Christianity…
Dear Rupert Murdoch,
Last week, on 4 August, this website reported that you ‘gave the first hint’ that subscriber levels to The Times pay wall are ‘strong’.
Good on you.
But what you have done has really hacked me off. You may not care about this. After all, who am I?
Well, I am one of your customers. Read more on Open letter to Rupert Murdoch concerning The Times paywall…