Posts Tagged: Vietnam

Why the Scots would be mad to vote for independence (not that I care)

So, next week the Scots will decide if they want to be independent.

Let me start by declaring a lack of interest in this issue. A complete lack of interest. I think may be one-eighth Scottish but I really don’t care if I have Scottish blood coursing through my veins. It hasn’t affected my life either way.

I have been to Scotland a handful of times. I have watched a couple of rugby internationals in Edinburgh and stayed with some friends in the Borders which was good fun. I may have been to Glasgow once to be on local radio but I really can’t remember. Nor can I be bothered to find out. It really doesn’t matter either way.

I wonder how many Scots have heard of ‘ASEAN’?

ASEAN stands for the ‘Association of South East Asian Nations’. It is the Asian equivalent of the EU. And, Scot or not, you need to know about ASEAN. Especially now. Read more on Why the Scots would be mad to vote for independence (not that I care)…

The difference between a product and a service

In my last post, I shared my experience of pouring hundreds of cans of beer down the drain in Vietnam due the high level of care Heineken take to ensure that every can of their lager meets their strict quality standards.

I mentioned several more of my favourite brands that, presumably, are managed in the same way: Johnson’s Baby Shampoo, Weetabix, Marmite, Heinz Baked Beans, Guinness, Laphroaig.

I am sure you have your favourites too.

Brands like this are known in the trade as Fast Moving Consumer Goods (FMCG) – and the CV of anyone who is anyone in marketing is strengthened by FMCG experience. Read more on The difference between a product and a service…

The difference between a commodity and a brand

A Different Hat

An abiding memory of my career is sitting on a pavement in Saigon pouring hundreds of cans of lager down the drain.

As an expert in the potential of the Vietnam market, having been there once before, I was with a regional director of Heineken. He carried a widget on his key ring by which he could identify the origins of every single can of his beer, including full details of when and where it had been brewed.

Yet, even if the beer was only marginally out of date, we bought it from the shops at full price and into the gutter it went. Read more on The difference between a commodity and a brand…

‘Man’s Inhumanity to Man’ on YouTube

I have posted a film version of my earlier post ‘Man’s Inhumanity to Man’ here:

Man’s inhumanity to man

A seminal moment in my life came when I was one of the first European business managers to visit Vietnam.

At the time, I was the General Manager of Ogilvy & Mather in Thailand. Our US clients were embargoed from engaging with Vietnam and our European and Thai clients wanted to find potential business opportunities in the Vietnamese population of 70 million ‘consumers’ before their American competitors were allowed in.

I was told I would have a ‘guide’ but that really he was a Government employee who would report back on all of my movements. A spy. Read more on Man’s inhumanity to man…